If Your Election Lasts Longer than Four Years. . .

Jacques Ellul’s Propaganda: The Formation of Men’s Attitudes

In the current climate, with perhaps the most bizarre run up to a Federal Election in U.S. history, now seems a good time to re-read Jacques Ellul’s study of modern scientific propaganda which is helpfully titled Propaganda. In this important work, Ellul examines the techniques of the Russian, Chinese, and Nazi propagandists. Many of these techniques are regularly employed throughout the world. Propagandists (whether they call themselves that or not or whether they are aware that they are or not) continue to employ and perfect these techniques.

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We are constantly bombarded with propaganda. In the (post)modern world, many of us in technological societies are so immersed in propaganda that we are like flying-fish who momentarily discover that they are wet before they are pulled back into the water. Perhaps, it is more like moving through a warm spot in the pool, noticing the temperature change and hoping that it’s not what you think it is. That is, we may not realize that we are immersed we may only notice that we have encountered someone else’s propaganda.

Like the proverbial frog in the pot of water being slowly heated, many people don’t even notice it is happening. Continue reading “If Your Election Lasts Longer than Four Years. . .”

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